When a late-night rant about AI goes unexpectedly viral, someone has to run the campaign it accidentally started. That someone turns out to be its author, Margo Ellison — though she's in no hurry to advertise that.

Based on her talk at the annual National Council of Nonprofit's conference in June, Ignited Word's Malaika Cheney-Coker writes about how nonprofits can regain public trust by behaving more like movements.