
Resources
Fuel for Your Fire
and/or
Results Measurement on Your Own Terms
It is not that tracking the number of activities completed or individuals “reached” isn’t important, it is that at best, such numbers are a poor indicator of what change is really happening. At worst they create and communicate a false sense of accomplishment that can thwart innovation and problem-solving.
A Word Palette to Replace Jargon
Is your social change vocabulary worn out like an old favorite t-shirt? You aren’t alone. While jargon does have its place, serving as a sort of shorthand for communicating industry concepts, we know from experience that organizations that aspire to be successful must not only be good at achieving impact but at creatively and effectively communicating that impact. That’s why we’ve created this word palette to offer up some colorful alternatives to overused, stale favorites.
"From those centuries we human beings bring with us
The simple solutions and songs,
The river bridges and star charts and song harmonies
All in service to a simple idea:
That we can make a house called tomorrow."
—Alberto Rios, "A House Called Tomorrow"

