and/or

Let Symbols Do the Heavy Lifting

Metaphors have the ability to transform abstract ideas into more relatable and tangible images that evoke empathy and inspire action. If you're tired of thinking of social impact/change processes as a line on a graph, here are some metaphors for how we create impact that can diversify how we understand, measure, and report against change.

Poetry for the Other Brain

Over many millennia of human history, and even today among the most rational fields of endeavor, it is recognized that the greatest leaps of insight and wisdom emerge from, often erupt from, the non-rational part of our brains—our hearts. There's no greater known food for the heart than poetry.  Dive in.

Results Measurement on Your Own Terms

It is not that tracking the number of activities completed or individuals “reached” isn’t important, it is that at best, such numbers are a poor indicator of what change is really happening. At worst they create and communicate a false sense of accomplishment that can thwart innovation and problem-solving.

Books That Inspire Our Creativity

From expansive and witty fiction to perspective-shaping academic pieces, the Ignited Word team shares some of the titles that have helped shape and strengthen their creativity over the years.

A Word Palette to Replace Jargon

Is your social change vocabulary worn out like an old favorite t-shirt? You aren’t alone. While jargon does have its place, serving as a sort of shorthand for communicating industry concepts, we know from experience that organizations that aspire to be successful must not only be good at achieving impact but at creatively and effectively communicating that impact. That’s why we’ve created this word palette to offer up some colorful alternatives to overused, stale favorites.