Trailblazing and Thought Leadership
“The songs will be new in your throat. We are always
beginning. We are always beginning again.”
—Laurie Ann Guerero
Teams often have many questions about thought leadership: How does it differ from communications? What exactly is it? And is it worth the effort? Despite its abstract name, thought leadership is simply the way you bring your unique ideas and insights from your boldest work to a larger conversation, and thus, stand out in a crowded world. Of course, doing courageous, trailblazing work or research can help provide the ideas and insights that are the raw material for thought leadership. These ideas and insights can then be encoded in a consistent narrative and expressed through various communications methods. Ignited Word can help you create and share this narrative of what is possible to establish you as a trailblazer and thought leader.